About Us &
Our Mission
Behaviour change on our roads through strong marketing messaging that can be used by individuals, clubs, organisations across Aotearoa.
PWASNZ has created resources that are centred around the message
Pass Wide & Slow
Kia Tūpato Kia Āta Haere
Cruise around this website to view the resoures, messages, hi- vis gear, blogs and so much more.
All the content created is made to empower and educate.
We Educate & Unite
Stakeholder and community support is critical to the mindset change required to make our roads safer for both motorists, horse riders and carriage drivers.
PWASNZ is thrilled to be supporting and collaborating with stakeholders New Zealand Police, Hato Hone St John Ambulance, The Automobile Association and New Zealand Trucking Association to improve safety for all on our roads.
Our team are in regular contact with our growing list of sensational supporters. We encourage more to join our community of support.
Many of our Stakeholders and Supporters have agreed to promote and share an educational flyer on tips around approaching and passing a horse and rider/ carriage driver, with NZ Police being the first to collaboratively endorse PWASNZ Driver Education flyer.
NZ Police have agreed to distribute the PWASNZ driver Educational Flyer across their stations and with the driver network as and when appropriate. Many clubs and communities have downloaded the Flyer and distributed around their communities.
Kia ora koutou katoa!
44 horse riders
HAVE DIED ON OUR ROADS
There’s an even split between men and women. Aged between 10 and 75 years.
These new alarming statistics were presented to Select Committee by PWASNZ June 2025.
Research behind the new statisics
PWASNZ wrote to the Mortality Section of Te Whatu Ora - Health New Zealand.
Within minutes we received a reponse.
Our request was accessible because it already has a specific code to record ‘animal rider’ or ‘occupant of animal drawn vehicle’ deaths. We were told this coding is consistent with international statistical classification. We were gobsmacked to read this.
Why did we or other organisations not know this or have this data?
Opening the file was hard. For the first time we have data to reinforce what we know…
People are dying on our roads whilst riding their animals.
PWASNZ has shared this data with road safety authorities. Remember, up until this point NO stakeholder agency*** has been able to provide comprehensive death or serious incident data to any person/organisation or parliamentary inquiry that has requested it.
***Ministry of Transport, Waka Kotahi - NZTA, NZ Police, or ACC
PWASNZ wrote to Worksafe – Mahi Haumaru Aotearoa requesting information it holds in relation to horse rider casualties on the road or beach between 2007 and 2024. It declined to provide data for the entire period due to the workload in assessing the 6,000 notifications for this time period, they did release statistics for 2022 to 2024. This is a period in which PWASNZ hasn’t been able to obtain information for from Health NZ. This information is helpful in understanding the big picture.
**Worksafe has recorded three deaths in 2022, aged 70, 28 and 26 years.
We are motivated to ensure no more lives are ruined, maimed or damaged as a consequence of driver’s behaviour, due to lack of education and awareness.
The PWASNZ team wishes to express its sincere condolences to the whānau and friends of every single rider killed and injured on the roads.
Have you experienced an incident when riding on the road?
