Three of my passions in life are horses, road safety and marketing - I was made for the important kaupapa that is PWASNZ.

My marketing career started 25 years ago managing behaviour change marketing campaigns for NZTA / Waka Kotahi. Since then I have worked with clients such as Briscoes, Hōiho Riding On TV Series and The Kiingitanga. I am a marketing strategist and changemaker who believes in the power of authentic connection and collaboration.

I am deeply proud the PWASNZ brand and strategy I have created. Being able to bring the brand to life with the creation of this website with website developer / designer Hannah of Volar Creative has been a labour of love and it is only the beginning for PWASNZ. This kaupapa will saves lives and I am driven by that belief.